Watch Cowtown (1970) : Full Movie Online Free Cowtown is a short documentary film that tells the story of the oldest weekly rodeo in the United States, the Cowtown Rodeo. The film captures East Coast Cowboys striving to keep their birthright intact, as Howard “Grant” Harris, the great-grandson of its founder, and his family fend off the seemingly inevitable march of suburbia and modernity to do what they know and love best.